What is this and why should I subscribe?

initial traction is for founders building on their own terms.

Here we focus on building, shipping, and selling. The fundamentals of building a real business. Customers first, no fundraising, laser focus.

About

Hey, I’m Andreas - thanks for being here.

I’ve been bootstrapping full-time since 2017.

My first company was a bespoke digital product studio. We helped others go from zero to one. Meanwhile, we were looking for a problem worth solving and/or a gap in the market we could fill. Ideally, with a tech startup. That’s what we wanted at the time.

My second company is the result of that. It’s called Shield. A tech startup redefining LinkedIn analytics for brands and creators worldwide. We’ve bootstrapped Shield beyond $1,500,000 ARR without any kind of outside capital or funding.

initial traction is my experience, knowledge, observations, and insights combined.

/Andreas